Engaging Offline?

This week's question: How can an industry use social media to engage their customers offline?


We all know how convenient it is to shop online. All you do is, click, click, and done! It's so simple that it can't possibly be a bad thing, right?

Well, you're right and you're also wrong. While shopping online is a good way to widen the number of customers reached, it can also hurt a business. Several big name brands often suffer because their online rates practically slaughter their in-store rates. This causes chain stores to close and people in retail to lose their jobs.

But big stores aren't all doomed. In fact, there a few ways one can save their physical store without a lot of stress. One of the best ways is hosting special events IN store, like special sales. 

For example, every year, Macy's has an early Memorial Day Sale that happens only in-store. Events like these are perfect for keeping people coming to your store. It gets audience out of the house and physically into your business. This way, they can save a little money and you can get the rates your business deserves.